Your Business Mission – What the Heck Do You Do, Anyway?

Do you really need a business mission statement? Is it just some fancy words to put in that business plan that collections dust on your shelf, or is there really more to it?

One of the key attributes of successful businesses is that they clearly know what they do. Defining the goal or the "mission" of your business can be the key to your success.

A good mission statement does three things:

"States what business you are in." Defines your target market. "Provides inspiration for your business.

One of the best examples of a mission statement comes from Levi Strauss & Co. [http://www.levistrauss.com/Company/ValuesAndVision.aspx]

"We will market and distribute the most appealing and widely worn apparel brands. Our products define quality, style and function. We will clothe the world."

Clothing the world is a pretty lofty goal, but Levi Strauss has the ability to do this for one reason — Their founder, Levi Strauss, started the business with a mission and focus.

Levi started his wholesale dry goods business in San Francisco February, 1853. Rather than hoping to make his fortune in the Gold Rush, he created a fortune by wholesaling clothing and fabric to the small stores supplying the thousands of miners and later, families of the West.

In 1872, he was contacted by Jacob Davis, a tailor who had developed a method to rivet the stress points of the pants he made from fabric he bought from-you guessed it — Levi Strauss. Jacob did not have the funds to patent the process, so he teamed up with Levi Strauss to patent the original blue jean in 1873. The rest is history.

Now, if Levi Strauss was your typical small business, he would probably have spun off in ten different directions in their early years, but the company remained focused on supplying quality clothing and fabrics to the working men and women of the West, and later the world. Rather than focusing on their core market, they would have fallen into the AFAB method … Anything for a Buck.

Most small businesses suffer from this lack of focus.

When we work with struggling business owners, the first thing we ask them is "What is your bread and butter?" What one product or service provides you with the majority of your business profit?

Unfortunately, most business owners can not answer that question. They did not define their core product or service and target market when they started, and end up doing a little bit of everything, and nothing well.

Or, they focus most of their time on a product or service line that they like, without knowing whether it actually is their most profitable.

Fortunately, there is an easy fix for this problem.

You have to determine your gross profit margin from each of your product lines or services. Get together with your accountant, and figure out what you need to do to separate your revenue and expenses by the major product lines of your business. Then, you can find out your gross profit margin, or the percentage of gross profit you receive from each activity.

The product or service with the highest gross profit margin is your core business activity. It is the bread and butter of your business, and the key to your company profits.

Now, you must focus as much of your company resources as possible on this core activity. Market it, systemize it, and turn your business into a machine for duplicating this product or service over and over again.

What happens?

Well, rather than running around like a chicken with your head cut off, putting out fires all over your business, you suddenly have the focus to know where to spend your time and energy. You know your core, and you can work to make a good thing even better.

This focus will transform your business and your life.

Remember the term "Jack of All Trades, but Master of None"? You can not really really good at something without focus, and focusing on your most profitable core product or service will make your business even more efficient.

Does this mean that you should never expand beyond your core? Of course not, but you must make sure you are really good at your core product or service before you venture into different directions. Creating a strong bread and butter business will give you the base necessary to expand.

Your core product or service is the foundation for your business. Build it well.

Ways for University Students to Make Extra Money Online!

Today, college or university students have more opportunities to make money for themselves compared to their parents' generation. I know that some of these students even make so much money that they do not need to complete their studies!

Although students are bogged down with their studies in colleges or universities, they still have more time and energy comparable to working adults.

So instead of partying and wasting money, why not take the opportunity to make some money in your spare time? Sure you can take some part time jobs such as working in fast food restaurant, laundry services, petrol stations, and so on.

But These jobs does not pay you much income and you definitely can not choose your collections or your boss! Imagine working with unreasonable and super demanding boss. Frightening right?

So I suggest that you immediately go to the Internet to make some cash! There are numerous ways for students like you to make money. This is especially if you are young, energetic and full with ideas and creativity!

1. Writing Articles

Do not be surprised by the fact that many of the web owners actually do not write their own content for their sites. They mainly outsourced students to write for them. As young adults today, you have the capability of writing good articles due to your studies in colleges and universities.

Articles do not need to have 100% perfect grammar or with bombastic words and sentences. In fact, the more simple your articles, the better it is! The main thing is for readers to be able to read with ease. But do take note that your sentences do have to make sense and that there are no spelling errors!

If you can not create an article from scratch, you can offer to rewrite articles. They are also many request for this service. Be sure not to just copy and paste from others! (such as when you are submitting your assignments!)

Do explore and research on more content writing. A typical request will require you to write at least 10 different articles on the same subject matter.

In the beginning, you got to offer to write them at a lower price per article. This way, you might have the opportunity to work with them fulltime in the future! (Yes, without even seeing their faces!)

2. Website Design and Creation

If you are interested in computing and graphics designing, you are in luck. There are actually thousands of requests for this service each day. So if you possess some HTML skills, then you are indeed a hot commodity!

Just go to websites such as elance.com or scriptlance.com to register for an account and look for the many jobs posted. I am pretty sure you can find a few that suits you!

Simple websites creation and templates can bring you good money! Be professional in completing your tasks. Do not just submit the same kind of site theme over and over again. Your clients will definitely know to differentiate between a fantastic job and a poor, 'last minute' kind of work!

When you are just starting out, offer to do them at a lower price. After that you can request them to introduce some clients to you. By doing this, when you have graduated, you will have a stable income from your so call 'part time job'

3. Affiliate marketing

Affiliate marketing refers to the act of making a slice of a profit from referring people to buy from merchants. Basically you will get paid per referral or per sales.

If you refer information products or downloadable stuff such as ebooks, ecourses and audios, you can get up to 75% of the sale price. Just imagine if the product is USD97 and you get one sale per day. You will actually get more than USD2000! Pretty good income for a student!

You do not even need to have a website, product and do not have to worry about shipping and handling. All these are completed by the merchant. In affiliate marketing, you only put your energy into a single task. That is to be a middleman.

Just focus of referring the right person to the right seller and you will make money!

Apart from 3 ways above, there are numerous money making ideas online. Others include selling on eBay, advertising in your websites, creating softwares, completing paid surveys, selling domain names, flipping your websites, and others.

The point is that you have so much opportunity to make money online! Just select one idea and focus on it! Once you are good at it, then jumped to the next one!

The good news is that all the above ways have minimal risk. If you really can not do the above, you got nothing much to lose. However, if you really made it, you will definitely believe that making money from the Internet is the way to go!

How to Address Cell Phone Water Damage

There is nothing more frustrating that dropping your prized cell phone in a liquid, be it the kitchen sink, bath tub, coffee, tea, beer, or a swimming pool. When this happens the immediate feeling is one of despair and annoyance. But do not give up hope, all is not lost. It is possible to fix cell phone water damage and once again get it working as good as it was before the accident occurred.

If you have dropped your phone in any liquid the most important consideration will be how long it has been immersed for and how quickly you can find a solution. If your phone has been in a bath tub of water overnight the chance of it working will be slim as the circuit board is likely to have been irreparably damaged, but if it has only been in the water for a short time there is every possibility you can fix the device and save yourself having to spend out on a new handset.

As soon as you realise the problem you should remove the battery. If the battery is still connected the chance of serious damage occurring will be greater as even a small voltage can be conducted through water leading to a big problem. Don’t worry if the battery itself will not work, this would not be so expensive to replace.

Next you should take apart the phone into as many individual sections as you can safely do. If possible remove the touchpad and screen as these may hold some amount of liquid. If it is a sunny day place all the parts in direct sunlight, this would help any moisture that is present to evaporate. If the accident has occurred at night or on a rainy day your best option would be to try to dry out the circuit board and other parts with a hair dryer or by placing next to your home’s central heating boiler.

An interesting alternative and one that has helped many people recover damaged cell phones is to disassemble the handset and then place the pieces in a bowl of uncooked rice. As rice absorbs moisture quickly it will help to suck out any drops of liquid that may be there.

Do not place a cell phone in a microwave oven or other cooking equipment as you may end up causing a greater amount of harm. As long as you take quick action tp address cell phone water damage you should find that you can still make full use of your precious gadget.

You Must Listen Closely to Be a Better Car Salesman

When we talk about selling cars for a living we are talking about a competitive field where not all of the participants survive. It's a bit of a dog eat dog environment. The turnover at some car dealerships can be brisk and a couple very common questions among any sales staff is how can I be a better car salesman or how can I sell more cars.

The job of the automobile sales person is a multi-faceted job and in trying to answer the question of how to be a better car salesman there is not a single, all inclusive answer. Like most jobs there are a series of different tasks performed and in order to be successful one must work at and improve all of the different aspects of the job.

Listen to Be a Better Car Salesman

When it comes to being a car salesman one of the most important aspects of the job is being able to effectively communicate with people. There are not any tricks when it comes to dealing with people, but a critical part of dealing with a potential car buyer is to listen closely. Most people believe that in order to be a better car salesman that you need to be a good talker when in fact the truth is that you need to be a good listener.

I am not simply talking about the words that come out of their mouths. You see car buyers do not always tell every detail so to be a better car salesman you need to ask questions and listen closely. It has been said by many successful sales people that if you listen close enough the customer will tell you how to sell them a car.

If you want to be a better car salesman you need to listen to every word that comes from their mouth, but you also need to listen by watching their body language. The car buyer's body language consistors of facial expressions, body movements, attention span and attentiveness. When you present a vehicle to your customer and demonstrate some of the features and the customer is looking at the next feature while you are showing them the current feature the customer is telling you that you are moving too slow or that they are not very interested.

If you were listening closely by watching them and noting that they are not interested in that feature you would move on to something that interests them. However the sales person that was not paying very close attention would drone on about the feature and before too long their customer would become bored. This is a not an example of how to be a better car salesman, but how car buyers get turned off by sales people. That customer is very likely to get bored with the entire process and before long they would ask for the salesman's business card and tell them that they will be back when they have more time.

Then that customer would kindly visit another car dealer and if they are taken care of by a salesman that is listening closely and pays attention to their words and body language they will more than likely buy a car. This is a very common scenario when it comes to the business of selling cars and if you are determined to be a better car salesman you will start to pay attention to everything that your customer says and does and tailor your presentation accordingly.